Focused on the future of yard care.
We're working hard to be the de-facto yard care company in Canada by offering our customers unmatched pricing, technology, customer service and job quality.
Imagine home ownership without the hassle.
I think managing your outdoor spaces should be as easy as ordering a burger or getting a lift. We've been building relationships with providers, rolling out new app features, and expanding market by market to make that a reality for millions across Canada.
Origin story
Trials and triumphs.
Founded in the downturn of 2008 we've navigated booms, busts, and the mobile revolution.
SEO?
It's easy to forget that in 2008 you would still get a new phone book every year. At age 20 Lawson founded the company with a Weebly website and a hunch that search marketing and online bookings were the future.
How much for your truck?
By 2011 we were buying a late-model truck, stocking it with a complete set of summer and winter equipment, and hiring a crew to man it every 2 weeks. But surprise, surprise not everything was smooth. No shows, equipment breakdowns, and maintaining job quality meant Lawson and Co. were often on the road.
Welcome, Sean.
When Sean took a stake in the company and joined as operations manager we made a decision to ease up on the accelerator and focus on stability. He created new hiring processes and worked to ensure job-quality remained high.
You're going where?
For the previous 6 months Lawson had been learning to code and had applied to Founders & Coders (FAC)—a non-profit coding bootcamp launching a new campus in Nazareth, Israel. Application accepted, we prepared for his departure and wished him well.
So you want a revolution?
With the help of 2 classmates from FAC Lawson built software to manage our booking, scheduling, routing, payments and payroll. With a linked field app Sean and Lawson realized the business could move toward a provider model where individual contractors could self-manage their workload.
We're an app now.
Since 2020 we've increased our client list 4x and launched in new markets across Canada. Though we've grown significantly, by leveraging technology that makes our operations more efficient and transparent, we have more time to focus on customer concerns and to interface with contractors ensuring quality is always top-tier.
Lawson Beaty Founder and CEO
The guy who started it all. While he used to mow a mean lawn, and has moved literal tonnes of snow, these days most of his time is spent on our expansion and contributing to our app development.
Cristine Bye Co-owner and Office Manager
Customer service rockstar from day one. Co-owner and Office Manager, Cristine manages our day-to-day activities, making sure every client is taken care of. She's the friendly voice of Property Werks and keeps everything running smoothly.
Sean Peters Co-owner and COO
Sean oversees all the core elements of the business: from hiring, to scheduling, to accounting. He's constantly on the move keeping up our high standards on all fronts and taking the lead with each new market.
Jack Davies Co-owner and CTO
Jack is the mind and the steady hand behind our admin portal, field app and customer app. He makes sure everything is built to a high standard, runs smoothly, and looks good doing it.
Kevin Rakhit Co-owner and CMO
Kev is the fuel that makes Property Werks go. She's in charge of content across mediums and her digital marketing campaigns have driven our growth over the last few years.
